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Advanced SEO Schema

Created on: May 14, 2026

The BSS Advanced SEO Schema plugin is a powerful automation tool designed to generate valid schema.org JSON-LD for high-impact Google rich results. It simplifies the SEO process by using your store’s existing data as a baseline, allowing you to enhance your search presence with minimal effort while keeping all additional fields entirely optional.
PRE-REQUISITES

  • The plugin requires you to install the BSS Core plugin first.

INSTALLATION

  • Download the BSS Advanced SEO Schema plugin from our store https://store.bssoln.com/

  • Go to Administration → Configuration → Local plugins

  • Upload the BSS.AdvancedSEOSchema zip file using the ‘Upload plugin or theme’ button

 

  • After uploading, install the ‘BSS Core’ Plugin first.

  • Then scroll down or write the name of the plugin in the search bar, and install ‘BSS Advanced SEO Schema’

  • To make the plugins functional, restart the application

  • After installation, the plugin will show in the menu.
CONFIGURE

  • Go to Admin → BSS → Plugins → Advanced SEO Schema → Configuration

  • Enter the License string and save it. Then clear cache.

  • Then again go to BSS → Plugins → Advanced SEO Schema → Configuration to set the configuration.

GENERAL SETTINGS

  • Enabled: A master switch to turn the plugin's schema generation on or off.

  • Debug mode (HTML comments): When enabled, this adds comments to the HTML source code to assist in troubleshooting the generated schema.

  • Emit Organization / OnlineStore: Controls the generation of schema defining your business as an organization or online store.

  • Emit WebSite SearchAction: Enables search action schema, which can help search engines display a search box directly in search results for your site.

  • List & Entity Schema Controls: You can toggle schema generation for various product and entity lists across your store, including:

    • Homepage ItemList (featured products), Category ItemList, and Manufacturer ItemList.

    • Search results ItemList, New products ItemList, and Recently viewed ItemList.

    • Vendor ItemList and Vendor Organization entity for multi-vendor environments.

    • Manufacturer Brand entity to specifically identify brand information.

  • Product supplement: Enables schema for extra product metadata, such as taxonomy and additional fields.

  • Content Types: You can enable specific schemas for BlogPosting, NewsArticle, and Topic schemas (which cover FAQ, Contact, and About pages).

ORGANIZATION

  • Legal name override & Alternate name: Allows you to specify the official legal name of your organization and any common aliases.

  • Description: A field to provide a brief summary of your business.

  • Founding date: The date the organization was established.

  • Professional Identifiers: To increase business credibility, you can provide various industry-standard IDs, including:

    • Tax ID

    • ISO 6523 code

    • NAICS code

    • DUNS number

    • LEI code

    • Global Location Number (GLN)

  • Employee Count: Fields to specify the minimum and maximum number of employees.

  • Additional sameAs URLs: A space to list official social media profiles or other high-authority URLs that represent the same organization, helping search engines link your entities together.

  • Customer-service email & phone: Direct contact information for your support team.

  • Contact type: A field to categorize the contact point, which defaults to "customer service"

ADDRESS

  • Street address: The specific street-level location of your business.

  • City / locality: The city or town where your organization is based.

  • State / region: The state, province, or region of the business address.

  • Postal code: The zip or postal code for the location.

  • Country (ISO 3166-1 alpha-2): The two-letter country code representing the business's country of operation.

RETURN POLICY

  • Return policy URL: A direct link to your store's full return policy page.

  • Return policy category: Defines the type of policy, defaulting to "MerchantReturnFiniteReturnWindow".

  • Return window (days): Specifies the timeframe for returns, which defaults to 30 days. Note that if you use a finite return window category, this field becomes required.

  • Applicable & Shipping Countries: Fields to define which countries the policy applies to and where items should be shipped back to.

  • Accepted item conditions: Sets the required state for returned items, such as the default "NewCondition".

  • Return methods: Specifies how items are returned, defaulting to "ReturnByMail".

  • Return label source: Indicates how customers receive return labels, with a default of "ReturnLabelInBox".

  • Return fees: Categorizes return costs, defaulting to "FreeReturn".

  • Return shipping fee: Allows you to specify a specific amount and currency for return shipping if it is not free.

  • Refund type: Defines the refund provided, defaulting to "FullRefund".

  • Restocking fees: You can set restocking fees as a fixed amount (with currency) or as a percentage (0–1).

  • Seasonal Overrides: For special periods like holidays, the plugin provides fields for Seasonal overrides, allowing you to set specific start/end dates, override days, and a unique return category for that timeframe.

SHIPPING POLICY

  • Shipping policy URL: A direct link to your store’s full shipping information page.

  • Shipping service name: The name of the delivery service, which defaults to "Standard shipping".

  • Shipping service description: A field to provide further details about the specific shipping service offered.

  • Fulfillment type: Defines how orders are fulfilled, with a default of "FulfillmentTypeDelivery".

  • Origin country: The country from which your products are shipped.

  • Handling time (min/max days): Allows you to specify the minimum and maximum number of days it takes to process an order before shipping.

  • Cutoff time: The daily time limit for an order to be processed on the same day.

  • Handling business days: Specifies which days of the week are considered business days for order handling.

  • Shipping conditions (JSON): A field for entering complex shipping rules in JSON format. The interface includes an "Example shape" dropdown to assist with the correct formatting.

PRODUCT

  • Default Google product category: A field to specify the primary Google product category for your items to ensure they are correctly indexed in shopping results.

  • Allow per-product return policy URL: By enabling this checkbox, you can define specific return policies for individual products rather than relying solely on a global store policy.

TOPIC MAPPING

  • Manual Assignments: You can assign specific schema.org types to your store's informational pages to enhance their visibility in search results, like "About us" to AboutPage and "ContactUs" to ContactPage, using a simple dropdown interface.

  • Automated FAQ Parsing: For the FAQPage schema, the plugin automatically identifies Q&A pairs by parsing heading tags followed by content, eliminating manual data entry.

SCHEMA.ORG JSON-LD

FEATURES

  • Automated Schema Generation: Uses your existing nopCommerce store information as a baseline to automatically emit valid schema.org JSON-LD.

  • Rich Result ItemLists: Automatically generates schema for featured products, categories, manufacturers, and search results to improve their appearance in search listings.

  • WebSite SearchAction: Enables a search box for your site to appear directly within Google search results.

  • Granular Policy Metadata: Supports detailed Shipping and Return policies, including seasonal overrides for holiday periods and per-product rules.

  • Professional Business Identity: Enhances authority with optional fields for Tax IDs, DUNS numbers, LEI codes, and social media profile links.

  • Topic Mapping: Allows manual assignment of specific schema types like AboutPage or ContactPage to your store's informational topics.

  • Intelligent FAQ Parsing: Automatically identifies Q&A pairs from topic pages by parsing heading tags, eliminating the need for manual data entry.