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Advanced SEO Schema

Created on: May 14, 2026

The BSS Advanced SEO Schema plugin is a powerful automation tool designed to generate valid schema.org JSON-LD for high-impact Google rich results. It simplifies the SEO process by using your store’s existing data as a baseline, allowing you to enhance your search presence with minimal effort while keeping all additional fields entirely optional.
PRE-REQUISITES

  • The plugin requires you to install the BSS Core plugin first.

INSTALLATION

  • Download the BSS Advanced SEO Schema plugin from our store https://store.bssoln.com/

  • Go to Administration → Configuration → Local plugins

  • Upload the BSS.AdvancedSEOSchema zip file using the ‘Upload plugin or theme’ button

 

  • After uploading, install the ‘BSS Core’ Plugin first.

  • Then scroll down or write the name of the plugin in the search bar, and install ‘BSS Advanced SEO Schema’

  • To make the plugins functional, restart the application

  • After installation, the plugin will show in the menu.
CONFIGURE

  • Go to Admin → BSS → Plugins → Advanced SEO Schema → Configuration

  • Enter the License string and save it. Then clear cache.

  • Then again go to BSS → Plugins → Advanced SEO Schema → Configuration to set the configuration.

GENERAL SETTINGS

  • Enabled: A master switch to turn the plugin's schema generation on or off.

  • Debug mode (HTML comments): When enabled, this adds comments to the HTML source code to assist in troubleshooting the generated schema.

  • Emit Organization / OnlineStore: Controls the generation of schema defining your business as an organization or online store.

  • Emit WebSite SearchAction: Enables search action schema, which can help search engines display a search box directly in search results for your site.

  • List & Entity Schema Controls: You can toggle schema generation for various product and entity lists across your store, including:

    • Homepage ItemList (featured products), Category ItemList, and Manufacturer ItemList.

    • Search results ItemList, New products ItemList, and Recently viewed ItemList.

    • Vendor ItemList and Vendor Organization entity for multi-vendor environments.

    • Manufacturer Brand entity to specifically identify brand information.

  • Product supplement: Enables schema for extra product metadata, such as taxonomy and additional fields.

  • Content Types: You can enable specific schemas for BlogPosting, NewsArticle, and Topic schemas (which cover FAQ, Contact, and About pages).

ORGANIZATION

  • Legal name override & Alternate name: Allows you to specify the official legal name of your organization and any common aliases.

  • Description: A field to provide a brief summary of your business.

  • Founding date: The date the organization was established.

  • Professional Identifiers: To increase business credibility, you can provide various industry-standard IDs, including:

    • Tax ID

    • ISO 6523 code

    • NAICS code

    • DUNS number

    • LEI code

    • Global Location Number (GLN)

  • Employee Count: Fields to specify the minimum and maximum number of employees.

  • Additional sameAs URLs: A space to list official social media profiles or other high-authority URLs that represent the same organization, helping search engines link your entities together.

  • Customer-service email & phone: Direct contact information for your support team.

  • Contact type: A field to categorize the contact point, which defaults to "customer service"

ADDRESS

  • Street address: The specific street-level location of your business.

  • City / locality: The city or town where your organization is based.

  • State / region: The state, province, or region of the business address.

  • Postal code: The zip or postal code for the location.

  • Country (ISO 3166-1 alpha-2): The two-letter country code representing the business's country of operation.

RETURN POLICY

SHIPPING POLICY

PRODUCT

TOPIC MAPPING

 

SCHEMA.ORG JSON-LD

FEATURES

  • Supports multiple AI providers including Google Gemini and OpenAI ChatGPT.

  • Automated metadata generation for Meta Titles, Meta Descriptions, and Meta Keywords.

  • Offers single and bulk SEO tools for products, categories, manufacturers, blogs, and news.

  • Features advanced search filters to quickly locate specific items across the storefront.

  • Includes an SEO Preview modal to review and verify AI-generated content before finalization.

  • Supports multi-language localization for generating metadata across different store locales.

  • Customizable content limits for Meta Title and Meta Description character lengths.

  • Smart overwrite protection to ensure the AI only fills empty SEO fields without replacing existing data.

  • HTML Sanitization to ensure generated content is clean and safe for search engine crawlers.